Mercado del Barrio is located just under the Coronado Bay Bridge in the heart of Barrio Logan at the eastern edge of downtown San Diego. Adjacent to the historic Chicano Park, the mixed-use site is one block south of Interstate 5 and one block north of a San Diego trolley stop. PETCO Park, the Convention Center, the Gaslamp Quarter and the rest of scenic downtown San Diego are minutes away and accessible via local street, freeway or trolley.

The culturally eclectic mix of people that live and work in Barrio Logan have led to a recent surge of activity. Architects, marketing agencies and law firms are right at home with a Mexican roast coffee house, a barrio winery, new restaurants, and a hip tattoo/barber shop. The historically significant Chicano Park is adorned with the murals of local artists that represent the heritage of people present and past.

The project consists of a 35,891 square foot Northgate Market that will anchor the center. A standalone retail building with 12,742 square feet of space is situated on the corner of Main and Cesar Chavez, just across from a new community college. Another building on the corner of National and Cesar Chavez will accommodate 35,171 square feet of street-level retail with 92 affordable apartment units built on the upper levels.